Press Kit and Media Outreach

Why It Matters

Journalists, bloggers, and content creators work quickly and receive a large number of pitches. If they cannot immediately find the information and assets they need, they may simply move on to another project.

A professional press kit solves this problem by bringing the essential information about your game together in one clear and convenient place.

But creating a press kit is only one part of the process. Even a strong press kit has limited value if the right people never see it. That is why our service can combine press-kit creation with targeted media outreach.

What Is Included

We prepare a professional press-kit page containing the materials journalists and creators commonly need.

This can include a fact sheet with developer information, release date, platforms, price, engine, game modes and important links.

We prepare short and extended descriptions of the game, organize high-resolution screenshots, trailers and videos, logos, key art, information about the development team, and press contact details.

The press kit can be prepared using modern press-kit tools or integrated directly into your own website or domain.

Media Contact Database and Outreach

For campaigns that include outreach, we identify contacts relevant to your game and genre.

This can include specialized gaming publications, journalists, YouTube and Twitch creators, and other relevant media contacts.

We prepare a clear pitch and conduct a personalized email campaign directing recipients to the press kit and providing access to game keys when appropriate.

Honest About the Results

Media outreach increases the chances of your project being noticed, but it cannot guarantee an article, video, or other publication.

The final decision always belongs to the journalist or creator and depends largely on the game itself.

Our role is to maximize your chances through professional materials, relevant contacts, and a well-prepared pitch.

Available Packages

Press Kit Only includes the creation and organization of the press kit, including copywriting, fact sheet preparation, screenshots, assets, and the finished page.

Press Kit + Email Campaign adds a curated contact database selected for your genre, pitch preparation, a personalized email campaign, and reporting.

Extended PR Campaign includes everything from the previous package with a larger audience, multiple email waves, follow-up messages, and key-distribution management through platforms such as Keymailer or Lurkit.

Who It Is For

This service is suitable for developers preparing for an announcement, demo launch, Next Fest participation, Early Access, or full release.

A good press kit can continue supporting a project for years and provides useful materials for journalists, creators, curators, and potential publishers.