Prepare your Steam page, demo strategy, store presentation, and timeline before the festival begins.
Steam Next Fest Support
Prepare your game, demo, and Steam page for Next Fest and make the most of the festival week.
Coordinate streams, community activity, and additional promotion throughout the festival week.
Analyze results after the festival and determine what should be improved before release.
Service Overview
Why It Matters
Steam Next Fest is a multi-day festival where players discover upcoming games, try demos, interact with developers, and watch live streams.
For developers preparing for release, it can be an important opportunity to attract attention and build wishlists before launch.
Preparation is especially important because participation is a limited opportunity. A weak demo, an underprepared Steam page, or a festival week with little activity can significantly reduce the potential benefit of the event.
That is why we recommend preparing in advance around your planned Next Fest and release dates.
Phase 1. Preparation
Preparation usually begins 1–2 months before the festival.
We review and optimize the main elements that can influence the performance of your project during Next Fest.
This includes the Coming Soon page, capsule presentation, description, tags, and trailer with a focus on converting visitors into wishlist additions.
We also provide consultation on the demo itself: which part of the game to show, where the demo should end, and how to encourage interested players to continue following the project or add it to their wishlist.
We can help plan the timeline for preparing the demo build for Valve review and important submission deadlines.
Phase 2. Festival Week Support
During the festival, we help organize activity around the project.
This can include assistance with a developer live stream, activity on the game page and in the community, and coordination of additional promotional tools when they are included in the agreed campaign.
If separate influencer or curator campaigns are active, they can also be coordinated around the festival period.
Phase 3. Post-Festival Review
After Next Fest, we analyze available campaign results such as wishlist dynamics, demo activity, and traffic sources.
Based on the results, we provide recommendations for improving the Steam page and marketing strategy before release.
Who It Is For
This service is designed for developers preparing for a Steam release who already have, or plan to have, a playable demo and want to approach Next Fest with a structured preparation plan.
Important Information About Timelines
Next Fest preparation should begin well in advance because registration, demo submission, review, and promotional activities have strict timelines.
Send us your planned participation date and we can build a preparation schedule around your project.